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  1. Home
  2. /brand viking handbook
  3. /brand viking content guidelines

Brand Viking Content Guidelines

Author: Horatiu Crainic

Published at: Apr 05, 2025


Products & branding


Your submission should have TBS products visible or be related to the brand in some way.


Creating authentic high-quality content


Content resolution & camera settings



Correct aspect ratios for platforms & placements


This is for things like IGTV, IG Reel, and Tik Tok. On IG the best frame ratios are 4:5 (1080x1350) and 1:1 (1080x1080), but when posting IGTV, IG Reels, and TikToks, it's best to post in 9:16 (1080x1920).

An excellent way to check and see your ratio is to take the content into Inshot, go to the Canvas function, and select ratio. That will show you all the sizes and allow you to adjust.

DISCLAIMER: Make sure that your content takes up the whole frame when you resize; you don't want any colored or blurry bars around the content.


Audio guidelines for video content


You are filming a great video, good light, good quality, a great script... You finished filming it but your voice volume is low, and the ambient noise covers everything you say. We have a question for you... Would you watch it? We think not! Well... That's what your followers will do. Scroll pass your video because it is just a video with bad sound that you can't understand anything out of it. So make sure your sound quality is high and if you do a talk video, make sure people are hearing what you are saying.

Avoid long pauses in your videos, and also those "eeeemmmm's" and "hmmmmmmm's" in your videos. Make sure you cut those out!