STUDIES SUGGEST THEY KNOW WHY WE CHOOSE TO GROW A BEARD

Throughout your beard growing journey you'll often meet the occasional person, be it a friend, work colleague or a complete stranger that will simply ask you 'Why?' By this we assume they are referring to the beard, and are asking why we choose to grow one. I usually fire back some smart ass response in reference to the individual's hair or something of a similar value which usually stops them dead in their tracks. They're numerous reasons as to why we choose to grow out our beards, yet every now and then the media like to label us a 'fad' or a 'trend'. I've voiced my displeasure about such titles before in previous blog posts. Well, it seems that the ''experts'' have been hard at it again with even more surveys and studies that have taken place in regards to our facial forests. This time they think they have finally cracked the reason as to why us blokes grow our beards...

According to recent research it appears that men as a species have evolved as well as our beard game and we grow out our facial fuzz to appear more stronger and dominant in comparison to our clean shaven counterparts. ''But why?'' I hear you all gasp. Apparently we do this in order to appear more attractive to the opposite sex, or same sex depending on your sexual orientation. Almost like an animal instinct we grow a beard to catch and hopefully keep our possible mates attention and although not every woman may appreciate a well groomed beard they're more likely to pick us out from the crowd and often we remain much more memorable as well.