Beards throughout history have had a connection to greatness. Any man who is remembered throughout history has had some connection to a beard. Additionally, it has been connected to honor, sexual virility and social status. For example, in the Middle Ages, just touching another man’s beard was offensive and grounds for a duel. Otto the Great when saying anything of importance or significance would then swear by his beard. However, what is it to be perceived as being great? Notably, greatness is the personification of prestige or the widespread respect and admiration felt for someone or something on the basis of a perception of their achievements or quality. Beards are perceived as being associated with maturity, expertise and knowledge. A study conducted in 1990 found that men with beards were seen as being more competent. Similar studies have been conducted and found similar results. A LinkedIn profile study was conducted and found that bearded men were considered to have more expertise.
For those seeking to embody this proud tradition, our beard kits offer comprehensive solutions to maintain your beard's prominence and health, enhancing the symbolic power of your facial hair.
Today’s society is heavily biased and is easily influenced by only a few physical characteristics. Beards are a sociological stimulus characteristic and help to generate strong stereotypical connections toward masculinity. Through social media, these stereotypes and perceptions have influenced males to assert a hyper-masculine facade. Overall, beards have promoted dominance, sexual virility, and prestige in the modern world.
While different beard styles carry different symbolic meanings, maintaining a well-groomed appearance is essential regardless of style. Our beard brush straightener helps tame even the most unruly facial hair, ensuring your beard conveys exactly the message you intend.
For those embracing their beard's cultural significance, you might also be interested in exploring what it means to carry on this tradition in modern times. Our article on are you a modern day Viking offers fascinating insights into how ancient beard traditions translate to contemporary beard culture.
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